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iBauhaus

The iPhone as the Embodiment of Bauhaus Ideals and Design

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A rich, wide-ranging meditation on the iPhone as direct descendant of the 1930s Bauhaus, one of the twentieth century's most influential schools of art and design (summed up in Mies van der Rohe's dictum, "less is more") whose principle aim was to connect art and industry. From one of the leading authorities on the Bauhaus and modernism.
Nicholas Fox Weber, in this deft, entertaining, and brilliant rumination on art and technology, writes of the iPhone as the essence of the Bauhaus principles of form following function—of honesty of design and materials that reflect the true nature of objects and buildings, favoring linear and geometrical forms; adhering to line, shape, and colors; synthesizing art to modern times; the fusion in design of art and technology.
    Weber, an authority and celebrant of twentieth-century modernism, ranging from the paintings of Balthus to the architecture of Le Corbusier, was a close associate of Anni and Josef Albers, the last living giants of the Bauhaus, and absorbed firsthand its truest beliefs. The Alberses emphasized their passion for "good design over bad art." Anni, a groundbreaking textile artist and printmaker, and Josef, a painter and color theorist and influential art teacher, stuck to "what was taught at the Bauhaus: the right use of materials, good technique, a purpose that serves all." Weber writes that the Bauhaus was not a style but an attitude: clear design and visual acuity as the embodiment of morality and honesty. And in iBauhaus, Weber explores how the iPhone, with its effective design and its versatility, honors these deepest beliefs, as well as the values that the Bauhaus sought to give to the world.
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    • Kirkus

      December 1, 2019
      Having devoted decades of his professional life to the Bauhaus school of art and design, the author celebrates the iPhone as the perfect realization of that movement's sensibility. For Weber (The Bauhaus Group, 2009, etc.), Bauhaus is much more than a design collective that began a century ago in Germany, where "all in all, it would last only fourteen years." It is more than the aesthetic principles that have been kept alive by adherents in the worlds of visual art and architecture. It is more, even, than a design for living, though it is very much that. It is a religion, a cosmology, a way of ordering and understanding the universe, a spirit that Weber traces from Plato--whose "best-known broad-sweeping profundity" was "the good is the beautiful"--through Steve Jobs, among the latest to apprehend that "design--capable of miracles, truthful and alluring--was the new religion." Of course, this religion has a moral code: to serve the many rather than the elite with its simple beauty and to avoid any ostentatious filigree in its devotion to the streamlined essential. "In the 1970s, I devoured Bauhaus values at the source. I bridge the gap between two great epochs in the modernization of civilization," writes the author, whose book bridges those eras as well. For more than four decades, Weber has served as executive director of the Josef and Anni Albers Foundation, keepers of the Bauhaus flame, founded by the couple who "were like a two-person religious sect. The Bauhaus had been the place where they had met and started to practice their faith." Flash-forward over the decades, and we see the emergence of Steve Jobs as a kind of second coming, with the iPhone serving as "the perfect Bauhaus design." The narrative contains more Bauhaus elements than most iPhone devotees have ever paused to consider, but the author makes a strong case that a revolution in modernist design has found fulfillment in contemporary culture. An engaging and occasionally provocative analysis.

      COPYRIGHT(2019) Kirkus Reviews, ALL RIGHTS RESERVED.

    • Booklist

      January 1, 2020
      In this snappy new book, Weber, author of The Bauhaus Group (2009) and many other art and design titles, makes an unexpected claim: Steve Jobs, the late-twentieth-century American founder of Apple, was responsible for realizing the core objectives of the Bauhaus, the early-twenty-century German school of art and design. To justify the connection, Weber unearths surprising lineages, such as the Bauhaus-inspired Cuisinart food processor that, in turn, inspired the design of the iPhone. Occasionally, this produces a kind of historical whiplash as readers are asked to jump back and forth through space and time from Aspen in the early 1980s to Berlin under the Third Reich to today at the Connecticut-based Albers Foundation, where Weber serves as director. This infuses energy into Weber's more formal analysis of Bauhaus design and the iPhone, as he compares, for example, their efficiency, minimal whiteness, and durability. Ultimately, he presents the iPhone as an expertly realized gadget for retelling the professional and personal histories of the Bauhaus and Bauhauslers for readers both steeped in that history and new to the subject but smartphone-smart, to enjoy.(Reprinted with permission of Booklist, copyright 2020, American Library Association.)

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