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Story Smart

ebook

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.


Expand title description text
Publisher: ABC-CLIO

Kindle Book

  • Release date: November 24, 2014

OverDrive Read

  • ISBN: 9781610698122
  • Release date: November 24, 2014

EPUB ebook

  • ISBN: 9781610698122
  • File size: 2265 KB
  • Release date: November 24, 2014

Formats

Kindle Book
OverDrive Read
EPUB ebook

Languages

English

Our brains have been evolutionarily hardwired to think, to make sense, and to understand in simple—but hidden—story terms. You'll discover the Neural Story Net, the Make Sense Mandate, Motive Matching, and the Story Influence Line—and understand how these powerful concepts control listener/reader engagement, attention, and the impact your communications will exert. You'll learn that what reaches the conscious mind of your target audience is significantly different from what first reached their eyes and ears—and that you can control that internal, neural process.

This easy to use guide is organized into four parts: the neuroscience of narrative; your story tools; how narratives exert influence (changing beliefs, attitudes, values, etc.); and the straightforward process of creating "Story Smart" stories.


Expand title description text
  • Details

    Publisher:
    ABC-CLIO

    Kindle Book
    Release date: November 24, 2014

    OverDrive Read
    ISBN: 9781610698122
    Release date: November 24, 2014

    EPUB ebook
    ISBN: 9781610698122
    File size: 2265 KB
    Release date: November 24, 2014

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English